The results of Wirecard’s third Consumer Insights Survey are in, and US consumers have declared the world an open shopping market. And here, many of the cardinal rules of e-commerce, such as fast shipping and free returns, just don’t apply.
In our exclusive Wirecard Consumer Survey #3, we asked shoppers in the US:
How do you use international e-commerce and which aspects are particularly important to you?
To understand how boundless international e-commerce has already become for today’s customers, imagine the following case:
A bicyclist in Indiana is looking for specialized gear. She could get it at the local shop in town, but at a heavy markup because the retailer has to recoup their cost of holding inventory, paying rent, and fulfilling a special order for an item that’s made in a one-off shop in Australia. So she tries a big-box e-commerce site. They don’t even have what she’s looking for.
So she goes straight to Australia – or more accurately, to the Aussie merchant’s online shop. She doesn’t mind waiting for the shipment, or paying a little extra for an exchange fee, because she knows she’s getting a high-quality, one-of-a-kind product.
Or think of a consumer in Chicago who is frugal, style conscious, and busy. He buys his jeans and accessories from an international online emporium whose deep discounts are worth the 3- to 4-week wait.
Borderless commerce is real
At the risk of sounding too obvious: Global e-commerce is big business. A full 40 percent of respondents said that they had purchased from a cross-border e-commerce site in the previous 60 days. Another 16 percent had bought from an international merchant in the previous six months – and only 16 percent had never bought from an international seller.
Learn more about our survey findings in our free infographic:
Get more exciting insights into the buying behavior of US consumers in our other two exclusive Customer Surveys: