October 30, 2019
Loyalty Programs, Virtual Cards, and How To Improve the Customer Experience
In the evolving customer loyalty landscape, it’s never been more important to understand and act on consumer behavior. Payment technology in the consumer incentives space helps companies better understand their customers and use this knowledge to drive repeat business. A guest article by Peter Reville, Director of Primary Research, Mercator Advisory Group Mercator Advisory Group’s recent Buyer Insights Survey showed...
November 22, 2018
Why Unified Commerce is Mandatory Worldwide – and 5 More Top Findings from the Wirecard Holiday Shopping Report
The results are in! Our recently published International Holiday Shopping Report provides some exclusive insights about international shopping behavior. By surveying more than 3000 consumers in seven key markets across a broad spectrum of demographics, we’re able to reveal unique insights into what matters most to shoppers. The results show which holiday shopping events are quickly rising in prominence and...
April 25, 2018
Customer Centricity in Digital Retail: Making Customers Kings Again
By Sabine Risse, ECC / IFH Köln “The customer is king” – this is a saying that everyone has heard at some time or other. However, what does that actually mean in practise? Nowadays, the customer is more than ever the focal point of absolutely every company’s strategic orientation. Especially digitalisation of – both stationary and online – retail and...
December 22, 2017
Retailers: How to Win the Repeat Business of Millennials – Explained by a Millennial
Millennials? Aren’t they those spoiled, fickle, entitled children who live entirely online, unable to function without their smartphones? It’s time to bust the myth about this generation of 21 to 35-year-old digital natives – which happens to be my generation. I actually have one foot in the Millennial generation and one foot in Generation X, as the oldest of the...