Posts with tag „return shoppers“
April 25, 2018
Customer Centricity in Digital Retail: Making Customers Kings Again
“The customer is king” – this is a saying that everyone has heard at some time or other. However, what does that actually mean in practise? Nowadays, the customer is more than ever the focal point of absolutely every company’s strategic orientation. Especially digitalisation of – both stationary and online – retail and the resulting opportunities that arise through its...
December 22, 2017
Retailers: How to Win the Repeat Business of Millennials – Explained by a Millennial
Millennials? Aren’t they those spoiled, fickle, entitled children who live entirely online, unable to function without their smartphones? It’s time to bust the myth about this generation of 21 to 35-year-old digital natives – which happens to be my generation. I actually have one foot in the Millennial generation and one foot in Generation X, as the oldest of the...